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What untapped potential lies within you, your team, your organisation?

don't die with the

music still in you’

We exist to unlock potential allowing people 

and organisations to thrive.

listening, exploring, asking

guiding, prompting and imagining

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strategising, training, coaching and facilitating

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in person, online, onstage, in the boardroom

40

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​My wife and I originally had a business called Destined By Design.   When we kicked off the Salesforce services business it was simplified to 'Destined'.   This time around we have brought back the 'bydesign'.    

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Why 40? Well, firstly - the domain 'bydesign' was taken.  So we needed something else on the end.  U2 have a great song called 40.  It is based on the writings of King David.

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"I waited patiently for the Lord
He inclined and heard my cry
He lift me up out of the pit
Out of the miry clay"

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I will Sing, Sing a new song..

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You set my feet upon a rock
You made my footsteps firm."

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​Thats what bydesign40 is about.   Change and growth do not come by accident.  They come bydesign.

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Often it is not fast.   Patience is required.   Our goal, be it by training, coaching consulting or some other form is to lift people and organisations out of what can sometimes feel like miry clay and set your feet on a firm foundation.​​

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Why Bydesign40?

Bydesign40 was founded by Andrew France and brings together a network of other consultants and service providers to help our clients prosper and thrive.

 

Andrew is a coach, consultant and facilitator bringing not just the theory but hands on experience and battle scars.  With over twenty years leadership experience in technology, professional services, education and financial services, he has had roles in large enterprise as well as growing businesses from scratch and selling them.

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